I design digital products from start to finish. Whether it's a corporate site that will reach two million people, a website for some friends that are starting a business, or an app that will help people make their job easier.
I believe in the power of simplicity. Gaining a deep understanding of a complex problem and converting it to a solution that is as simple as possible for people to use.
People are different. Digital solutions should be for everyone so I try to make sure that everything I design is useable and accessible by all.
Design can harm people and make them do undesirable things. Being responsible and making ethical choices when creating solutions is a key ingredient of my design work.
I'm just a cog in the machine. Without a team to create a product, and users and stakeholders to point us in the right direction, there won't be a successful product.
A user interface needs to look good but should work even better. Aesthetic should help to improve the usefulness of a product.
I always want to have an endpoint on the horizon to work towards. But I work my way there step by step, that way there is always room to pivot based on the knowledge we gain along the journey.
